Almost all of Kiilto’s operating countries border the Baltic Sea, making its protection crucial for our business and environmental responsibilities. Since 2021, we have been working with the John Nurminen Foundation to safeguard the Baltic Sea’s vital ecosystem. This year, in celebration of the The Baltic Sea Day on Thursday 29 August 2024, our goal is to raise awareness and inspire actions that will help preserve the Baltic Sea for future generations.
How much do you know about the Baltic Sea?
The Baltic Sea is a unique and fragile ecosystem characterized by its low salinity, shallow depth, and limited water volume, making it particularly vulnerable to environmental changes. Despite these challenges, the Baltic Sea is rich in history and biodiversity. Its underwater world is home to diverse marine life and numerous shipwrecks that tell captivating stories of maritime history, offering a glimpse into the past and connecting us to the sea’s rich narrative.
Miina Mäki, a Senior Specialist in Marine Protection at the John Nurminen Foundation, shares more fascinating facts about the Baltic Sea below:
Did you know the Baltic Sea is one of the youngest seas on Earth, formed only 10,000 to 15,000 years ago? As the glaciers of the last Ice Age retreated, they left behind a depression that gradually filled with water, creating the Baltic Sea.
The Baltic Sea sea is a fascinating mix of saltwater from the North Sea and freshwater from surrounding rivers, creating a unique habitat for several endemic species. These species, including specific types of algae, invertebrates, and fish like the Baltic herring and Baltic clam, have adapted to its distinct salinity conditions and are found nowhere else in the world.
Key species like bladder wrack are vital for the Baltic Sea’s biodiversity. Bladder wrack attaches to bare rocks. As it grows, it forms dense, forest-like areas underwater. These underwater “forests” provide essential food and shelter for various marine life, including invertebrates, fish, and algae.
The worrying state of the Baltic Sea demands action
With nine bordering countries and 90 million inhabitants in its catchment area, the Baltic Sea The sea is under threat from climate change, excessive algae blooms caused by agricultural nutrient run-off, industrial pollution, biodiversity loss, and marine litter. To address these urgent issues, companies can take concrete actions such as:
Adopt Clean Technologies: Invest in cleaner production processes to reduce industrial pollution and lower emissions.
Enhance Waste Management: Implement effective waster management systems to reduce marine litter and prevent plastics from entering the sea.
Support Biodiversity Initiatives: Participate in or donate to conservation projects that protect and restore marine habitats to support biodiversity.
Join the effort to save the Baltic Sea
Everyone has the power to protect the Baltic Sea, and small actions can lead to significant change when adopted collectively.
By embracing a sustainable lifestyle, you enhance your well-being and play a crucial role in preserving the sea’s health. Simple choices like reducing waste, using eco-friendly products, and supporting sustainable fishing can make a big difference.
Additionally, donating to the John Nurminen Foundation allows you to contribute directly to impactful projects that reduce pollution and promote ecological diversity in the Baltic Sea.
Campaign for donation also this year
Last year Kiilto donated to the John Nurminen Foundation two cents for each Kiilto, Serto or Linna consumer product sold during the campaign period. We continue with that campaign this year.
For each Erisan personal hygiene product bought during the campaign period from 1 August to 30 September 2024, we donate 8 cents to the John Nurminen Foundation. The donation will be a minimum of 20,000 euros.
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John Nurminen Foundations: The Baltic Sea Day
The Baltic Sea Day – an annual day of celebration to honour the sea
The Baltic Sea Day, launched and coordinated by the John Nurminen Foundation, is celebrated every year on the last Thursday in August. Through various festivities, this special day highlight the sea’s remarkable diversity and immense value, serving as a platform to share knowledge about marine nature, culture, and history.
In 2024 the Baltic Sea Day is celebrated on August 29th. To learn more about how you can participate, visit www.balticseaday.fi